![]() ![]() Although yuri originated as a genre targeted towards a female audience, yuri works have been produced that target a male audience, as in manga from Comic Yuri Hime 's male-targeted sister magazine Comic Yuri Hime S.Ī white lily, the de facto symbol of the yuri genre The genre gained wider popularity beginning in the 1990s the founding of Yuri Shimai in 2003 as the first manga magazine devoted exclusively to yuri, followed by its successor Comic Yuri Hime in 2005, led to the establishment of yuri as a discrete publishing genre and the creation of a yuri fan culture.Īs a genre, yuri does not inherently target a single gender demographic, unlike its male homoerotic counterparts yaoi (marketed towards a female audience) and gay manga (marketed towards a gay male audience). The word yuri ( 百合) translates literally to " lily", and is a relatively common Japanese feminine name. White lilies have been used since the Romantic era of Japanese literature to symbolize beauty and purity in women, and are a de facto symbol of the yuri genre. In 1976, Bungaku Itō, editor of the gay men's magazine Barazoku ( 薔薇族, lit. " Rose Tribe"), used the term yurizoku ( 百合族, lit. "lily tribe") in reference to female readers of the magazine in a column of letters titled Yurizoku no Heya ( 百合族の部屋, lit.
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